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CASE STUDY Keep drivers' Cash Wallet compliant at Grab

UX, CONTENT, COMPLIANCE
ROLE
Product Design Lead
RESPONSIBILITIES
Lead the redesign, content & testing.
YEAR
2023

✺ –
Overview

ORGANIZATION/LEGAL

Successfully implemented wallet compliance conditions

FINANCIAL

Saved on SVF licensing and regulatory expenses

CUSTOMER SUCCESS

Positive driver testimonials on messaging

✺ –
Background and business objectives

Grab pays drivers' earnings into the Earnings wallet, with automatic deductions for rental and loan fees. Drivers could top up via cash at Driver Centers or via bank transfers. The Cash-out wallet allowed fund transfers to their linked bank account.

Merging them created a Cash Wallet with both top-ups and cash-outs, making it a regulated payment account under Singapore law. SVF regulations would impose transaction and storage limits too restrictive, potentially rendering the wallet unusable.

BUSINESS CHALLENGE

How might we maintain the benefits of the merged wallet while ensuring regulatory compliance?

✺ –
Insights

Understanding regulatory requirement details

Grab can operate the Cash Wallet without an SVF license if either condition is met: all top-ups are used only for limited purposes like rental costs, loans; or only Grab-issued funds (earnings, GrabPay top-ups) can be cashed out. This gave us two compliance options:

A

LIMIT PURPOSE & AMOUNT OF TOP-UPS

✹ Limit top-up purposes and amounts to rental/loan payments only

B

LIMIT CASH-OUT OF MANUAL TOP-UPS

✹ Prevent manual top-ups (bank transfers, cash) from being cashed out

Understanding how our drivers are using the wallet

Data analysis and driver interviews revealed:

  • 17.48% of drivers top up when rental or loans are due (typically Sundays)
  • 2% of drivers top up manually via cash or bank transfers
  • Drivers don't want money stuck in e-wallet

Compliance solution

Only 2% of drivers top up manually, meaning Option B affects fewer users. Since limiting top-up purposes and amounts is complex to build and understand, we chose Option B.

✺ –
Objectives

Upon reviewing the existing cash-out flow, we dove into the redesign with these goals in mind:

INFORM

Inform drivers of new cash-out conditions at decision making points

UNDERSTAND

Help drivers understand the different amount of transferable balances

EXPERIENCE

Optimize the cash-out user experience, reduce friction to cash out

✺ –
Communication challenges

Manual top-ups happen outside the Driver app

The ideal decision point to inform drivers about changes isn't accessible within our app.

Drivers rely on peer networks

For new features or issues, drivers turn to their network first to get updates, then escalate through "team leaders" (assigned driver mentors) to Grab.

Above
Manually top up with cash or bank transfers
Above
Top up with GrabPay Wallet

Transferable balance confusion

Grab's consumer app uses transferable balance for credit card top-ups that can't be withdrawn. Our Driver app were already using the term to refer to Cash Wallet balance minus any overdue loan.

To introduce another limit where manual top-ups from cash and banks cannot be cashed out could create potential confusion.

BEFORE

✺ –
Solutions

I mapped all communication touchpoints across user flows, then designed a multi-channel approach:

Leverage existing Team Leader network

Prioritizing drivers' preferred communication channel, I worked with our Content Designer to set up a Help Center article. The information will be used to brief Driver Team Leaders, who then onboard new drivers and support existing ones.

Above
Help Center article rolled out

In-app top-up notifications

When drivers top up with cash or via bank transfers, in-app notifications inform drivers that manual top-ups can't be cashed out to bank accounts.

Above
At top-up, inform drivers of cash-out conditions

Cash-out dashboard

I assumed that relying on a familiar pattern would help drivers more easily grasp the concept.

I designed the first version of the dashboard, mirroring Grab's existing consumer app pattern with breakdown showing different types of balances during cash-out.

FIRST EXPLORATION

✺ –
Iteration and content

I ran the first version through internal teams. Feedback revealed the donut chart was confusing due to additional loan deduction logic for drivers. My content designer and I revisited our drivers' persona and mapped out some design principles:

1

Keep simple, avoid legal jargons

2

Prioritize clarity over minimalism

3

Use positive but not casual language

I outlined the content anatomy and tested different versions of each component:

1. Why is this happening to the Cash Wallet?

Should the reasons be due to regulations, or should we instead highlight the benefits for drivers?

Above
Stress on regulations
Above
Or benefits?

2. What is happening to the Cash Wallet?

For the What, we fiddled with whether to categorize the balances by top-up sources, cash-out destinations or both?

Above
Categorize by top-up sources
Above
Categorize by cash-out destination
Above
A table for both?

3. How should we display balances?

Should balance be shown in the dashboard? If we display balances, in which format would be the most easily comprehensible to drivers? I laid out multiple options again.

SHOW BALANCE BREAKDOWN UPFRONT?
UX improvement: Show breakdown of transferable balance earlier
DASHBOARD: FAMILIAR PATTERN
Keeping it familiar with paragraph and list view
May be too simple as not all calculation is laid out?
DASHBOARD: TABLE FORMAT
Use table to explain the relationship between top-up sources and cash-out destinations
Is table easy to understand?
DASHBOARD: COMPLEX TABLE WITH EXAMPLE
Full context for drivers
Balance calculation and example laid out
Overkill?

✺ –
Final solution

We interviewed our drivers and found:

  • Even when we only highlight benefits (keep wallet safe), drivers still understood the regulatory implication.
  • Drivers preferred full context in dashboard with formula, table and balance amounts.
  • Examples proved more valuable than dashboard alone for initial comprehension.
AFTER

✺ –
Results

Without a research team, I set up the usability test and interviewed drivers by my lonesome. Drivers found the explanation clear, and preferred upfront balances, reduced cash-out steps, and the transparency a comprehensive dashboard provides.

To meet urgent timelines, we successfully rolled out Help Center content followed by the remaining improvements later, enabling the team to reduce maintenance costs through wallet merger while keeping the Cash Wallet compliant.

ORGANIZATION/LEGAL

Successfully implemented wallet compliance conditions

FINANCIAL

Saved on SVF licensing and regulatory expenses

CUSTOMER SUCCESS

Positive driver testimonials on messaging

✺ –
Reflections

Make it compliant but user-friendly

When designing for compliance, there are many ways to tackle regulatory requirements. It's crucial to collaborate with legal, product, and content teams to identify solutions that work best for users.

Different user types have different behaviors

Grab has various user types: customers, drivers, merchants. While certain patterns like Enter Amount and Transaction History work universally, behaviors diverge around dashboards and communication channels. When designing for a new user type, it's essential to get face time and evaluate all assumptions.

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